Northwest Bank’s New Brand Campaign Brings to Life its Commitment to Helping Customers Achieve What’s Next

August 24, 2022

Columbus, Ohio—Northwest Bank introduced a new brand campaign focused on how the bank supports customers. The campaign, entitled “For what’s next™,” also reflects Northwest Bank’s promise to provide customers with real-life financial guidance, proactive expertise and smart solutions to meet their current and future ambitions.

“’For what’s next™’ embodies the way Northwest Bank continues to evolve in the rapidly- changing financial services industry, from regularly adopting leading-edge digital banking solutions to making enhancements to how we deliver services and expertise to our customers,” said Devin Cygnar, executive vice president and chief marketing officer, Northwest Bank. “It’s important our customers know that we’re ready to help them achieve their financial goals, no matter how big or small.”

The fully-integrated campaign features a diverse mix of digital and traditional media. In addition to promoting brand messaging, the campaign is supported by a range of solutions, including digital banking and payments, home lending and business banking.

The campaign was developed in partnership with Mower, a digitally-integrated independent marketing, advertising and public relations agency, following extensive consumer research.

“This campaign feels fresh and different because it addresses the emotions associated with financial success” said Mike Baron, SVP/group creative director, Mower. “The moments we created are ones we’ve all experienced or hope to someday.”

The campaign launched this month and continues throughout 2022.  

About Northwest Bank

Northwest Bancshares, Inc (Nasdaq: NWBI) is a $14 billion asset financial services company headquartered in Columbus, Ohio, and the parent company of Northwest Bank. The Company serves consumers, small businesses, corporations and municipalities with a diverse offering of banking, lending, payments and wealth management solutions. As of June 30, 2022, Northwest Bank operates 142 full-service branches across Pennsylvania, New York, Ohio and Indiana and provides customers fee-free access to more than 55,000 ATMs across the United States. Click here for more information.